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GRAPHIC DESIGN 3 // NATURE OF INTERACTION

In growing cities, parking challenges require creative solutions.

Research Summary

Research Summary

With the high percentage of vehicle ownership in the United States, parking has become a conflicting and confusing situation for a number of people. Whether at an airport, bus stations and shopping centers, problems with parking are an everyday occurrence. Lack of accessible parking can hurt local business and decrease the quality of life for residents. Due to the importance of parking, cities study and analyze parking programs and performance on an ongoing basis. The following list identifies the kinds of problems that typically occur in a community. People spend hours to search a parking spot in the crowd and wish they knew a specific spot with in their budget and comfort.

In neighborhoods with good access to transit and services, parking works against their advantages as urban places–it encourages driving, takes up space and makes things more expensive. As parking is built where real alternatives to driving exist, more people are encouraged to drive and those San Franciscans that must drive find it ever more difficult and expensive to do so.

People are rational: they get around by the most convenient and reliable means. Every parking space we create makes it more attractive to drive. The problem is that our streets are reaching capacity. There is no room to expand them, short of knocking down buildings. By encouraging people to drive, parking puts more cars on our streets–and further degrades their quality, worsening traffic and delaying transit service. We can never build enough parking, because the more we build, the more people will choose to drive.

As a new wave of people flood cities to live, work and play, many arrive on four wheels — cars, which are creating massive headaches for city planners and drivers. Smart cities are looking into reducing parking issues that cause street congestion and wasted time for drivers searching for spaces. Off-street parking isn’t a solution: it is costly to build and takes space that could be used for other, more interesting uses.

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Smart cities are looking into reducing parking issues that cause street congestion and wasted time for drivers searching for spaces. We always try to save time and search for an easy way of solving an issue. It is benifictial to have a spot located for parking the car in rush hours and crowded places. 

Background

Design Brief

An App reserves a parking spot for users who reach their destination can choose one’s desired spot just like choosing a seat at a cinema theatre. One could select a radius of the areas and get a notification about the available space instantly. At the time of reservation, the user can head to the chosen location and can easily check- in at the parking garage from their smartphone with a secure online payment.

Proposed Solution

Demography

Men and woman who are allowed to drive car legally. Especially who drives to crowded places often struggles to find a parking spot. Also, understands using technology.

  1. What are the problems faced in finding a parking?

  2. How often users are facing parking problems?

  3. Why, When and where is parking an issue?

  4. How does people travel to places without knowing of parking facilities?

  5. What type of solutions people are looking for?

Research Guide

Finding a convenient parking spot has become a difficult task.

Exploring a spot through technology would be a solution. Smart phone makes it easier to find one.

 

Unpredictable prices during special events in the cities.

Know about the parking locations which offer affordable prices.

 

The parking locations are far of their desired destinations.

Find a possible nearest location according to your convenience.

Research Insights

Interviews/Persona

I introduce myself to the participant– "Hi! I am Maddy. I am pursuing Graphic design at Academy of Art University. I need to interview you as a part of my project's requirement this semester."

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Following are the questions which I asked the interviewee 

Interview Guide

How are you?

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How long have you been driving in the US?

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Where do you drive often?

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Would you ever prefer to drive to a crowded places?

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What do you think of parking during rush hours?

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Why would you see parking as an issue?

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Can you share about your parking experiences?

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How would you think that this issue could be solved?

 

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Interviews

1_SATHVIK REDDY

Age: 28

Location: Milpitas

Occupation: Student

Car: Honda City

 

MOTIVATIONS

Sathvik likes drive to the city mostly on weekends with friends especially for special events. He is concerned about finding a parking spot in crowded areas.

 

GOALS

  • To find a convenient parking spot 

  • Time conscious 

  • Trust worthy service 

 

FRUSTRATIONS

  • Difficult to find a parking space especially when there are events in the city

  •  Loss of time 

  • Unpredictable prices

Age: 28

Location: San Jose

Occupation: Student

Car: Toyota Camry

 

MOTIVATIONS

Seline drives to a design school in the city. She is particular about being on time and an enthusiastic one towards learning new things at school.  

 

GOALS

  • To find a parking spot closer to the school 

  • Time conscious 

  • Reasonable price

  • Getting coupons/deals on parking at new places 

 

FRUSTRATIONS

  • Leaving home and hour early only to find a convenient parking spot.

  • Hard to walk to school with all her materials for a long distance.

  • Hiking prices

2_SELINE MOLINA

Age: 32

Location: Fremont

Occupation: Home maker

Car: Hyundai Accent

 

MOTIVATIONS

Richa is married for four years and loves to spend time with her family. They have two year old boy. Richa does not drive but her husband does. They often go on a drive to shopping and attend events mostly in the city to forget the stress of the whole week.

 

GOALS

  • To find a convenient parking spot

  • Time conscious  

 

FRUSTRATIONS

  • Her husband drops her at the shopping center and goes finding a parking which she feels uncomfortable.

  • Waiting for her husband to join them after parking

  • Sometimes, they have to leave to house because of no space available for parking

  • It is hard to walk from the parking carrying the baby.

3_RICHA SHARMA

Age: 48

Location: Union City

Occupation: Software Engineer

Car: Toyota Camry

 

MOTIVATIONS

Selva enjoys going to places and enjoys events and sports happening in various places of bay area. He enjoys this time to spend with his family. He works at Dublin with a convenient parking provided by the office itself. He feels that knowing the parking availability prior reaching the event would be saving time.

 

GOALS

  • To find a parking spot especially during special occasions 

  • Time conscious  

 

FRUSTRATIONS

  • Not able to know about the parking while starting from home

  • Finding a parking far off the event paying extra price

4_SELVA RAJ

Age: 40

Location: Milpitas

Occupation: Owns a pizza store

Car: Ford Fusion

 

MOTIVATIONS

As a businessman, Ken deals with a lot of things to keep his reputation and serve quality pizzas to customer. He likes to visit city most of the time and few places around his place. But most often he quits driving to city because of parking issues. He likes to spend his time fruitfully. 

 

GOALS

  • To find a parking spot in the city especially during busy days

  • Not to be in a rush

 

FRUSTRATIONS

  • Not able to know about the parking while starting from home

  • Finding a parking far off the event paying extra price

5_Ken 

Age: 28

Location: Fremont

Occupation: Cosmetologist 

Car: Lexus ES

 

MOTIVATIONS

Shirley is a party person who likes to enjoy her weekend nights in San Francisco theaters and pubs. She prefers to drive all the way to the city because she enjoys driving when ever she finds time. 

 

GOALS

  • To get a convenient parking spot.

  • Hesitates to walk for long distances after enjoying at pub.

 

FRUSTRATIONS

  • Not able to find a parking place closer to the pubs she desires to visit

  • Jammed parking spaces i.e., someone parks the car out of the white line

6_SHIRLEY 

Age: 56

Location: Emeryville

Occupation: Employee at software company 

Car: Nissan Sentra

 

MOTIVATIONS

A hard working woman with a busy schedule all the time. She hardly finds time to enjoy her life apart from work. So Annette drives to SF which her friends when she finds some time. But finds it only on public holidays which is an obvious question about parking in the city.

 

GOALS

  • Prefers free parking

  • If not, low price parking.

 

FRUSTRATIONS

  • Parking issue is the reason not to visit the city often

  • High priced paid parking spots

7_ANNETTE

Paddy 32 • Lives in Dublin,CA 

Software Engineer

Drives a Honda City

 

 

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MOTIVATIONS

Paddy believes that being punctual enhances one’s personality in a work environment. He prefers to be in time for any task and doesn’t miss him time at any cost.

 

GOALS 

Punctuality is affected when comes to finding a parking spot in busy places, especially when he drives to the city. He wants to be presentable at work. He feels comfortable to find a spot to park his car which is convinient in distance from his office within his budget.

 

FRUSTRATIONS 

Not being able to find a perfect spot for his car at a comfortable distance, desired location and budget especially during special occasions where the prices are hiked up frustrates Paddy. 

“It feels like I’ve hit a jackpot when I find one convenient parking spot in my budget in a crowd!”

Persona

Design Research

Design Principles

1_Simplify

Simplified task saves a lot of time without any hustle. Reserving a parking spot prior reaching the destination simplifies parking issue.

2_Flexible

Allows user to search parking spot according to their convenience. Also allows to extend duration of the parking in between the task.

Notifies the user about the task and confirms if time extension is needed. Additionally, saves your promo codes and offers when the user revisits the app.

3_Connected

Trusted in terms of secure payment and reserving your spot on your confirmation.

4_Trustworthy

Surely predicts the available parking spots.

5_Accurate

Must Have

MoSCoW

  • Create account

  • Set up your profile

  • Set up car profile

  • Set up additional car profiles

  • Extending time duration

  • Notifying about current parking

Should Have

  • Set up additional car profiles

  • Extending time duration

  • Notifying about current parking

Should Have

  • Inbuilt navigation

  • Reserving a day before

  • History

  • Favorites

  • Driving alerts

Could Have

Won't Have

Wireframes

Concept Sketches

Flow

Paper Prototypes

Mood Board

Wire Frames

Sign up page

Reservation confirmation

Profile page

Scrolling page

Payment Details

Reservation confirmation

Menu

List

Favorites

Suggestions page​​

Spaces available

Notifications

Scan Code

Finish task

App Name

Park Your Car Directive

 

Park Car Directive

 

Car Space Expressive

 

ParCar Neologism

 

I Chose ParCar among the above logo names because it creates an interest and is easy to memorize

Logo & Inspiration

P+Location=

Inspiration

Final Version

User Journey

Design

Style guides

App Sections

App Screens

Complete App Prototype

Thank You!

BY

MADHURI PUTTA

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